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Contact: Bob Weiner (202) 395-6618
Ellen Besner (202) 828-9725
Youth Branding Advertising
Media Chart
- Normative Education/Positive Consequences Flight–April 9 –July 1, 2001
Ogilvy & Mather with Partnership for A Drug-Free America/Merkley Newman Harty
General Market
Traditional:
- Print (Full page ads in various monthly or weekly publications)
- DC Comics
- Game Pro
- Marvel Comics
- Scholastic Teen Network
- Seventeen
- SI for Kids
- Skateboarder
- Snowboarder
- Teen
- Teen People
- Weekly Reader
- Boy's Life
- Girl's Life
- All About You
- WWF
- Radio
- :30 in network
- :60 spot markets
- Television
- :15s and :30s on network TV
- :30s on spot TV
- :30s on cable TV
Non-Traditional:
- Internet/Online
- Banners on various sites
- Arcade
- Arcade Posters
- Channel M-Arcade screens
- In-School
- Basketball Backboards (outside school playgrounds)
- Channel One :30 (in-school network used for educational purposes)
Multicultural
Traditional:
- Print (Full page ads in various monthly or weekly publications)
African American Publications
- Honey (S)
- Right On (S & L)
- Sister 2 Sister
- Slam
- Vibe
- Word Up
- XXL
Hispanic Publications
- Tu
- Eres
- Urban Latino
- La Banda Elastica
- Boom
- Radio (African-American only)
- :30s on network radio (Part of GM buy)
- :60s on spot radio
- Television
- Syndicated TV :15/:30 (African-American only)
- Network TV :30 (Selected shows from GM buy)
- Cable TV :30 (Selected shows from GM buy)
Last Updated: August 21, 2002
- Print (Full page ads in various monthly or weekly publications)