Contents

Letter from Barry R. McCaffrey
National Youth Anti-Drug Media Campaign

The Need for Immediate Action

Progress to Date

Three Phases of the Campaign

Projected Expenditures of FY 1998
     Appropriated Funds

Conclusion

1. Diagram, 5-Year National Youth Anti-Drug Media Campaign
2. Media Campaign Planning and Development Process
3. Overview of Phase I - Conceptual Development / 12-City Test ("Learning Lab")
4. Evaluation of the National Youth Anti-Drug Media Campaign