• Background
  
• The Goal
  
• Purpose and Scope of the Communication Strategy Statement
  
• Key Decisions Underlying the Communication Strategy
  
• The Role of a Media Campaign

• America's Youth: A Population at Risk
  
• No One is Immune
  
• Marijuana and Inhalant Use Account for Much of the Increase
  
• The Consequences of Drug Use

• Scientific Basis for the Strategy
  
• Situational Basis for the Strategy

• Youth Audiences
  
• Parents and Other Primary Caregivers
  
• Other Youth-Influential Adults

• Communication Objectives for Youth Audiences
  
• Communication Objectives for Parent/Caregiver Audiences
  
• Communication Objectives for Other Youth-Influential Adults

• Message Execution Considerations For All Audiences
  
• Message Execution Considerations For Youth Audiences
  
• Message Execution Considerations For Adult Audiences

Members of the Campaign
Design Expert Panel