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Substance Use in Popular Prime-Time Television

Sponsored by
Office of National Drug Control Policy
and
Mediascope
Macro International, Inc.
January 2000

Table of Contents


Substance Use in Prime Time Television with the I in prime replaced by a young girl sitting on a stool and the V in television replaced by a TV antenna.

Entire Document in PDF
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Title Page
Executive Summary
Top-Teen vs. Top-Adult Episodes
Major Characters
Conclusions
Illicit Drugs
Tobacco
Alcohol
Rationale and Background
Introduction
Substance Use Among American Youth
Television and Adolescents
Previous Research on Television Substance Portrayals
Methods
The Sample
Coding Procedures
Episodes
Major Characters
Screen Time
Commercials and Other Non-Program Content
Results
Substance Use in Program Content
Frequency of Substance Use
Context of Substance Use
Substance Use in Commercial Content
Comparing Television and Movies
References
Appendix A: Prime-Time Television Study Sample
Appendix B: Adolescents and Television
Acknowledgments

Last Updated: December 6, 2002