3.3.1 Community Findings at Baseline Site Visits

The community findings from baseline site visits were derived from a content analysis of site visit reports that summarized the information gathered through key informant interviews. Findings are presented for target sites as a whole, as well as for comparison sites. The baseline site visits involved extensive interviews with key local informants to understand what was already in place regarding anti-drug efforts prior to the launching of the Media Campaign, as well as to learn more about local community members' attitudes toward drugs. Site-specific findings are included in Section 4. Overall, the target and comparison sites were remarkably similar in terms of community members' attitudes toward youth drug use.