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Testing the Anti-Drug Message in 12 American Cities
National Youth Anti-Drug Media Campaign
Phase 1 (Report No. 1)

3.2.2 Intermediate Findings for Parents

Findings from parents at the intermediate site visits in the 12 target sites are presented below. Parents who participated in focus groups conducted in both urban and non-urban areas discussed their awareness and response to anti-drug messages in the media.

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Last Updated: August 23, 2002