2. Overview of Methodology

This chapter provides a brief overview of the methodology used for collecting and analyzing the qualitative data presented in this report. A more complete discussion of the methods employed is contained in Appendix A. This intermediate report includes findings from qualitative data collected prior to and midway through the implementation of the Office of National Drug Control Policy (ONDCP) National Youth Anti-Drug Media Campaign (the Media Campaign). Findings from the quantitative data obtained through in-school surveys and parent telephone interviews administered before and after the Media Campaign will be presented in the final report of Phase I, due in fall 1998. That report also will include the qualitative findings from followup data collected onsite after the completion of the Phase I Media Campaign.