1.2.3 Phase III Implementation and Evaluation

The design, implementation, and evaluation of the 4-year Phase III Media Campaign will draw on the lessons learned through the implementation and evaluation of Phases I and II. Both qualitative and quantitative data from a number of sentinel sites will be collected for evaluation. A national survey component also will be included. Further details on the nature of the Phase III evaluation have not yet been finalized. ONDCP is conducting the Phase I and Phase II evaluations of the Media Campaign. However, the National Institute on Drug Abuse (NIDA), acting as ONDCP's agent, is in the process of selecting a contractor to conduct the Phase III evaluation.