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National Youth Anti-Drug Media Campaign
Phase 1 (Report No. 1)
1.2.2 Phase II Implementation and Evaluation
The Phase II evaluation will use survey data collected from a nationally representative sample drawn from 175 primary sampling units (PSUs). Due to cost constraints, qualitative data will be collected during Phase II in 12market areas only, 6 of which will be new, 4 of which were test market areas in Phase I, and 2 of which were comparison sites in Phase I. Both the quantitative and the qualitative data for Phase II will be collected at two points in time --
before and after the Phase II Media Campaign. A national sample of classrooms within schools will be drawn from the 175 PSUs. Additionally, a sample of parents from those same PSUs will be interviewed by telephone.
