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National Youth Anti-Drug Media Campaign
Phase 1 (Report No. 1)
References
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Flay, B.R., and Sobel, J.L 1983. "The Role of Mass Media in Preventing Adolescent Substance Abuse." In Glynn, T.J., Leukenfeld, C.G., and Ludford, J.P. Research Monograph 47: Preventing Adolescent Drug Abuse: Intervention Strategies, Rockville, MD: National Institute on Drug Abuse, 5-35.
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Lippman, W. 1921. In Public Opinion, New York: Macmillan, 3-32.
Maryland State Department of Education. 1996. Maryland Adolescent Survey. Baltimore: Division of Compensatory Education and Support Services, Division of Planning, Results, and Information Management, Maryland State Department of Education.
Porter-Novelli. 1998. National Youth Anti-Drug Media Campaign Communication Strategy Statement. Report developed for Office of National Drug Control Policy, Executive Office of the President. Washington, DC: Office of National Drug Control Policy.
Reaves, B. R., Newhagen, J., Maibach, E., Basil, M., and Kurtz, K. 1991. "Negative and Positive Television Messages: Effects of Message Type and Context on Attention and Memory." American Behavioral Scientist 34:679-94.
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Shilling, R.F., and McAlister, A.L. 1990. "Preventing Drug Use in Adolescents Through Media Interventions." Journal of Consulting and Clinical Psychology 58(4):416-24.
Voas, R.B., Lange, J.E., and Lauer, E.M. 1998. Border Binging: A San Diego Health and Safety Problem. Bethesda, MD: Institute for Health Advocacy, Pacific Institute for Research and Evaluation.
RW 02 Changed name of Porter Novelli report --
