2-1 Media Campaign Phase I Target and Comparison Sites

2-2 Demographic Characteristics of Phase I Target and Comparison Sites

2-3 Newspapers Selected for Monitoring (Pre-Campaign Through Intervention Period) 2-13

2-4 Percentage of Ads Targeted to Various Drugs by Site

3-1 Frequency of All Anti-Drug Ads: Pre-Campaign Versus Intervention Period

3-2 Frequency of Campaign/PDFA Ads: Pre-Campaign Versus Intervention Period

3-3 Frequency of Other Drug Ads: Pre-Campaign Versus Intervention Period

3-4 Gross Rating Points (GRPs) for All Anti-Drug Ads: Pre-Campaign Versus InterventionPeriod

3-5 Total Gross Rating Points (GRPs) for Campaign/PDFA Ads: Pre-Campaign Versus Intervention Period

3-6 Total Gross Rating Points (GRPs) for Other Drug Ads: Pre-Campaign Versus Intervention Period

3-7 Baseline Newspaper Coverage

3-8 Number of Newspaper Articles for Target and Comparison Sites: Pre-Campaign Period

4-1 Baseline In-School Survey Results

4-2 Summary of Findings for Atlanta - Memphis

4-3 Summary of Findings for Baltimore - Richmond

4-4 Summary of Findings for Boise - Eugene

4-5 Summary of Findings for Denver - Albuquerque

4-6 Summary of Findings for Hartford - Harrisburg

4-7 Summary of Findings for Houston - Dallas

4-8 Summary of Findings for Milwaukee - Nashville

4-9 Summary of Findings for Portland - Spokane

4-10 Summary of Findings for San Diego - Phoenix 4-129

4-11 Summary of Findings for Sioux City - Duluth 4-135

4-12 Summary of Findings for Tucson - Austin

4-13 Summary of Findings for Washington, D.C. - Birmingham

A-2 Sample Informational Letter to Parents (To Be Sent by Agencies Organizing Youth FocusGroups

A-3 CSR, Incorporated, Focus Group Fact Sheet

A-4 Key Informant Discussion Guide

A-5 Focus Group Questions and Their Objective

A-6 Node Structure for Analysis of Qualitative Text Data

A-7 Summary of the Number of Documents and Text Units Coded to Various Nodes