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Testing the Anti-Drug Message in 12 American Cities
National Youth Anti-Drug Media Campaign
Phase 1 (Report No. 1)
National Youth Anti-Drug Media Campaign
Phase 1 (Report No. 1)
Exhibit 3-5
Total Gross Rating Points (GRPs) for Campaign/PDFA Ads:
Pre-Campaign Versus Intervention Period
Last Updated: August 23, 2002