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Table of Contents
- Media Plan Development Process
(Slides 8-9)
- Overall Media Objectives
(Slides 10-11)
- Media Strategies
- Target Audience (Slides 12-16)
- Geography (Slide 17)
- National/Local Media Balance (Slide 18)
- Scheduling (Slides 19-20)
- Communication Goals (Slide 21)
- Budget (Slide 22)
- Media Tactics
- Recommended Media Elements (Slide 24)
- The Corporate Media Partnerships Approach (Slides 25-29)
- Media Events Approach (Slide 30)
- Existing Media Events (Slide 31)
- Custom Made Media Events (Slides 32-36)
- Media Plan Elements (Slide 37)
- National Television (Slides 38-43)
- National Radio (Slide 44)
- National Print (Slides 45-46)
- In-School (Slides 47-48)
- Cinema (Slide 49)
- Video Arcades (Slide 50)
- Local Television (Slides 51-53)
- Local Radio (Slides 54-55)
- Local Newspapers (Slide 56)
- Out-of-Home (Slides 57-58)
- Prototypical Online Media Plan (Slides 59-72)
- Recommended Media Plan
- Media Plan Delivery Analysis
(Slides 82-84)
- Media Match Strategies
(Slides 85-87)
- Conclusion
(Slide 89)
- Appendix
(Slide 90)
- "A Day In The Life" of the Target Audience
- Target Audience Media Usage Analyses
- CPM Analysis
- Planning Cost Assumptions Summary
- Print Ranking Report
- Sample Local Radio Ranking Report
- Considered Media Elements Summary
- TV Wear-out Analysis
Last Updated: August 23, 2002