 |
 |
|
|
FOR IMMEDIATE RELEASE:
Contacts: Jennifer de Vallance, ONDCP (202) 395–6618
Kim Plaskett, Greyhound
(972) 789–7204
April 8, 2003
Greyhound and White House Drug Policy Office Drive Anti-Drug Message Home to Kids and Parents
-- Prevention Messages to Reach Customers and Employees in Terminals and Online --
|
(Washington, D.C.)—Bus travelers will learn about youth drug prevention in Greyhound terminals nationwide and on the Greyhound Web site, and Greyhound employees will receive anti-drug parent resources through their workplaces and online as part of a partnership with the White House Office of National Drug Control Policy (ONDCP).
Starting in April, Greyhound Lines, Inc., the largest provider of intercity bus transportation, joins the Corporate Partner Program for ONDCP's National Youth Anti-Drug Media Campaign and begins a program of drug prevention outreach to parents and children.
Greyhound will place anti-drug information and signs, featuring toll-free resource numbers, in more than 100 bus terminals across the country, and will post information about youth drug use on www.Greyhound.com. In addition, the company will provide its 12,000 employees copies of the Campaign's parenting brochure, "Keeping Your Kids Drug-Free," and will link Greyhound's internal corporate intranet to the Campaign's award-winning parents' information Web site, www.TheAntiDrug.com.
"Greyhound is reaching out to parents and children in the communities it serves to join the effort to keep America's youth healthy and drug-free," said ONDCP Director John P. Walters. "In doing so, Greyhound sets an example for other U.S. companies to provide useful information to employees and customers alike."
"We are proud to participate in this program by providing the Office of National Drug Control Policy with another resource to educate the public about the dangers of using drugs," said Craig R. Lentzsch, president and CEO of Greyhound Lines, Inc. "By promoting the anti-drug message to our diverse customer and employee base across the country, we can help make a positive difference in the lives of those we serve."
The partnership with Greyhound is part of the Campaign's ongoing effort to enlist corporate America in youth drug prevention. Businesses are encouraged to provide in-kind donations of goods and communications services and financial contributions to underwrite advertising, programs and materials. Through collaboration with corporate America, the Campaign reaches more youth and parents with Campaign messages and information in more places, more often and more persuasively.
Greyhound is the largest North American provider of intercity bus transportation, serving more than 3,700 destinations with 20,000 daily departures across the continent.
In 1998, with the bipartisan support of Congress and the President, ONDCP created the National Youth Anti-Drug Media Campaign, an effort designed to educate and empower youth to reject illicit drugs. Counting on an unprecedented blend of public and private partnerships, non-profit community service organizations, volunteerism, and youth-to-youth communications, the Campaign is designed to reach Americans of diverse backgrounds.
For more information on the ONDCP National Youth Anti-Drug Media Campaign visit www.mediacampaign.org, www.freevibe.com or www.theantidrug.com.
