Newsroom 1999 - Media Campaign

November 18, 1999
Talk Turkey Day! Drug Czar Urges Parents to "Talk Turkey" About Drugs With Their Kids Over the Thanksgiving Holiday.

October 28, 1999
White House Drug Czar Announces New Web Site To Help Parents Talk To Their Children About Drugs.

October 1999
White House Drug Policy Office Launches Faith-Based Initiative to Reach Youth. Faith Night '99 Reaches Out with Youth Anti-Drug Messages

May 18, 1999
Drug Czar Urges Parents to Provide Kids with Positive, Adult-Supervised Activities During Summer Months.

April 28, 1999
New Study First to Quantify Illicit Drug and Substance Use in Movies and Music Popular Among Youth.

Substance Use in Popular Movies and Music
This study examines the frequency and nature of substance use in the most popular movie rentals and songs of 1996 and 1997. The National Clearinghouse for Alcohol and Drug Information, Office of National Drug Control Policy, April 1999.

Fall 1999

Spring 1999

The UPDATE Newsletter
Update, the Campaign's quarterly newsletter, provides Campaign progress reports; highlights national, regional, and local success stories; and features partnership opportunities to help tie your prevention efforts and programs to the Campaign.

Investing in Our Nation's Youth: National Youth Anti-Drug Media Campaign:

Phase II Final Report, June 1999.
This report presents the findings on the effectiveness of the second phase of the Media Campaign.

Phase II Final Report (Including
Appendices A–E)
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Phase II Final Report (Only Appendix F)
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Phase 1 Report No. 2, March 1999
Testing the Anti-Drug Message in 12 American Cities, Phase 1 (Report No. 2).
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Phase 1 Report, September 1998
Testing the Anti-Drug Message in 12 American Cities, National Youth Anti-Drug Media Campaign, Phase 1 (Report No. 1).
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Media Campaign Update Fact Sheets
In 1998, with bipartisan support and through the united efforts of the Congress and the President, ONDCP created the National Youth Anti-Drug Media Campaign, a multi-dimensional effort designed to educate and empower youth to reject illicit drugs. Get the Fact Sheets.

Drug Czar McCaffrey Joins Pioneer Astronauts Aldrin and Collins and DC Students to Launch Online Drug Prevention Area for NASA

"Explore Space . . . Not Drugs"—the NASA Web Site Youth Drug Prevention Area

White House Office of National Drug Control Policy Federal Web Sites Initiative

Spider-Man and Anti-Drug Messages
August 31, 1999, White House Drug Czar Teams Up With Spider-Man And Young People To Reach Youth With Anti-Drug Messages For School Year. Read the Press Release and Fact Sheets.

Straight Scoop Road Tour

Straight Scoop Road Tour
August 23, 1999
Teen journalists on the road to get the Straight Scoop from kids and promote potent anti-drug communication.

ESPN X-Games
The ESPN X-Games opened Friday, June 25 in San Francisco and we were there to catch the action! Some of the world's most extreme athletes competed during the week-long event. They know that jumping out of a plane or screaming down the street on blades is the only high worth getting.

Last Updated: November 15, 2006


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