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October 19, 1998
Magazines Offer to Join Drug War.
The magazine industry pledges to match the
federal government ad-for-ad in a public service
campaign to spread the word about the dangers of
substance abuse.
June 9, 1998
ONDCP, National Youth Anti-Drug Media Campaign Launch.
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Integrated Communication Plan
This describes the range of communications activities, including both advertising and non-advertising media, that will implement the communications strategy, March 1998.
Adobe Acrobat file
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Communication Strategy
Overview
This describes the primary audiences and messages guiding the campaign, March 17, 1998.
Adobe Acrobat file
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National Youth Media Campaign: Media Plan Recommendation.
This describes a prototype plan to guide placement of paid advertising, which will constitute the largest element of the campaign, March 1998.
Microsoft PowerPoint file
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National Youth Anti-Drug Media Campaign: Summary.
This presents the main elements of the campaign as preparations were made for Phase 1 testing in 12 pilot cities, December 22, 1997.
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The UPDATE Newsletter
Update, the Campaign's quarterly newsletter,
provides Campaign progress
reports; highlights national, regional, and local success stories; and
features partnership opportunities to help tie your prevention efforts and
programs to the Campaign.
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Media Campaign Update Fact Sheets
In 1998, with bipartisan support and through the united efforts of the Congress and the President, ONDCP created the National Youth Anti-Drug Media Campaign, a multi-dimensional effort designed to educate and empower youth to reject illicit drugs. Get the Fact Sheets.
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