It's a Date!
CELEBRITIES DECLARE "ANTI-DRUGS"

Top Photo by Linda Posnik, Bottom Photo by Herb Ritts Top: Photographer Herb Ritts (right) and actor Jay Hernandez preparing for the photo shoot. At left, actor Matt Davis as he appears in the calendar. Hernandez appears in February 2004 and Davis appears in August 2003.

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The Campaign has teamed up with two powerful and popular brands—DKNY Jeans, the casual line of the popular Donna Karan New York (DKNY) brand, and CosmoGIRL!, one of the nation’s leading teen fashion magazines—to bring antidrug messages to teen girls.

The centerpiece of the partnership is a "What's Your Anti-Drug?" calendar featuring 14 popular young male celebrities and the hobbies, interests and goals that keep them away from illicit drugs. The calendar was designed by Donna Karan's creative team and photographed by Herb Ritts, an internationally renowned fashion photographer.

"We need to keep our kids safe and drug free," said Donna Karan. "I can't think of a better way to do that than to show them how great drug-free entertainment can be. These kids are our future, and this is an opportunity to really make a difference in their lives."

More than 750,000 CosmoGIRL! subscribers received the calendar in the mail in November and hundreds of thousands more were available on newsstands in New York, California and Florida.

Freevibe.com, the Campaign's pop-culture Web site, and www.cosmogirl.com will offer behind-the-scenes information and an Anti-Drug essay contest. Freevibe also will offer a downloadable monthly version of the calendar plus photos, video clips and interviews from the photo shoot.

The DKNY Jeans partnership is part of a larger effort to deliver drug-prevention messaging through corporate America's existing employee and customer communications.

Get more information on the "What's Your Anti-Drug?" celebrity calendar at www.freevibe.com or www.cosmogirl.com.