UPDATE Newsletter

FREE TOOL KIT NOW AVAILABLE
Resource Helps Local Organizations with Nuts and Bolts of Drug Prevention

A new comprehensive resource is available from the Campaign to help maximize the opportunity for your organization to stem the tide of youth substance abuse—whether you are already fighting against drug use by young people or have just joined the cause.

Media Tool Kit for Anti-Drug ActionThe Media Tool Kit for Anti-Drug Action offers simple-to-use materials, such as fact sheets on the signs and symptoms of specific drug use, camera-ready ads, flyers listing actions families can take to raise drug-free kids and much more. These materials will help you leverage the impact of your activities by connecting media relations, outreach efforts and programs to the Campaign’s core prevention messages as they are advertised nationwide on TV and radio, in print and online.

The Tool Kit is available free of charge online at the Campaign's Web site www.mediacampaign.org. Updates for the Tool Kit will periodically be posted on this site. To request a free single hard copy, call (800) 666-3332, or send an email requesting the Tool Kit, along with your mailing address. Reference document number NCJ182318 in your message.


FREE AIRTIME: Media Match Update

Under the Campaign's distinctive pro bono matching strategy, media outlets must donate time equal to the full value of the purchased advertising. This enables the Campaign to effectively double its investment and share public service announcement (PSA) opportunities with organizations that advocate Campaign goals.

The Campaign is actively seeking eligible PSAs for national and local media match placements. If you represent a national organization and want to learn more about the match program, contact the Ad Council at (212) 984-1925 or visit www.adcouncil.org/ondcp. Local organizations should contact Jessica Chatham at the American Advertising Federation at (202) 371-2332, or at jchatham@aaf.org or visit www.aaf.org/.




Last Updated: January 2, 2002