Tony Brown, renowned African American journalist and host of Public Broadcasting Service longest running public affairs series, Tony Brown's Journal, lends his voice to the Campaign as part of the effort to reach African American parents and adult influencers. Known for his push toward economic empowerment, Brown views drug abuse as the fastest way to tear a community apart.

At the National Newspaper Publishers Association's Mid-Winter Conference, Brown challenged publishers to increase coverage of public health news, specifically as it relates to substance abuse and related illnesses. "AIDS, diabetes and heart disease are key health issues affecting African Americans, however, a culprit that is often linked to many of these health risks is drugs," said Brown.

Brown will also speak at Black Expo events encouraging parents and community leaders to take action in preventing substance abuse.