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NASCAR Driver Jimmy Spencer Joins Campaign RACER STRESSES EFFECTIVE PARENT-CHILD COMMUNICATION
Spencer's partnership with the Campaign was kicked off at an event before the Daytona 500 race in February. With a fan base of 75 million, a number exceeded only by the National Football League, NASCAR racing is the fastest growing sport in the United States. Its fans include 3 million youth age 12-17a primary target audience for the Campaign. A NASCAR driver since 1988, Spencer is particularly supportive of the Campaign's focus on family involvement, which he says is a natural fit for a NASCAR driver. "NASCAR racing has always been a sport that appeals to the entire family. More and more kids are coming to the track with their parents, or they are watching the races together on television. I can't think of a better way to use NASCAR's growing popularity than to keep our kids away from dangerous drugs." Spencer, his wife, Pat, and their children, Jimmy and Katrina, are using media interviews and appearances throughout the 2002 race season to spread Campaign messages to youth and parents, with an emphasis on encouraging families to spend more time together.
Look for more information on the Spencers' involvement with the Campaign at Jimmy Spencer's Web site, www.jimmyspencer.net. Anti-drug information for parents is available at www.TheAntiDrug.com, and information and activities for youth are available at www.freevibe.com.
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