Daily newspapers asked and youth across the nation answered.The question? "What's Your Anti-Drug?" "Majority Rules" supplements brought drug prevention messages directly into schools and homes. The supplement materials were created, distributed and promoted in partnership with the Newspaper Association of America Foundation's Newspaper in Education (NIE) program, the Community Anti-Drug Coalitions of America, the National Association of Student Assistance Professionals and the National Middle School Association.

Papers were encouraged to put local emphasis on the Campaign's drug-prevention messages by tailoring template content to reflect the neighborhoods they reach.To date, more than 200 newspapers have included "Majority Rules"materials.

Following are just a few examples from around the country:

The Mining Journal in Marquette, Mich.,worked with a number of local organizations and anti-drug coalitions to produce a completely customized supplement.Youth input was gathered by one partner organization and funding was provided by two others.More than 20,000 copies were distributed to subscribers, single-copy purchasers and local youth groups.

• The Chronicle-Telegram in Elyria, Ohio, worked with community groups and the local hospital to produce its supplement. It ran a contest for creative submissions from local youth. Winners were published in the supplement and the paper's regular NIE column.The paper printed 40,000 copies—30,000 for subscribers and single-copy purchasers and 10,000 for area schools.

• The St. Louis (Mo.) Post-Dispatch took the template materials and put together a curriculum guide that went out to 21 area schools. The Post-Dispatch has included the guide in its teaching materials catalog for the 2001-2002 school year.

• The Athens (Ga.) Banner-Herald found local sponsors and distributed the supplement through its regular 27,000 run of press and an additional 4,000 in local schools.

• The Sweetwater (Texas) Reporter also found local sponsors and distributed 4,000 supplements through its NIE program.

Newspapers across the country adapted "Majority Rules" materials for local supplements. Some examples, clockwise from top: Skagit Valley Herald in Mount Vernon, Wash. included "Anti-Drugs" submitted by local youth; The Honolulu Advertiser in Honolulu,Hawaii developed its supplement for Drug-Free Hawaii Awareness Month; The Chronicle-Telegram in Elyria,Ohio, included this young woman's drawing in its supplement; and The St. Louis (Mo.) Post- Dispatch developed this curriculum guide.