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CORPORATE PARTNERS CONDUCTING HISPANIC OUTREACH
Through collaboration with corporate America, the Media Campaign reaches more youth and parents with messages and information in more places, more often and more persuasively. Among the more than 50 companies participating in the Campaign’s Corporate Partner Program, the following are including Hispanic messaging and outreach in their activities:
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Capital One, a leading financial services company, has helped extend Media Campaign messages to its customers, employees and communities through activities such as including parent anti-drug messages in 20 million customer billing statements. Starting in December, Capital One will begin including Spanish-language Campaign messages in customer mailings, providing Spanish-language youth drug prevention posters and print materials to its community partners, and including in-language materials in its Capital One Leadership Grants program targeting at-risk youth with academic and life skills activities.
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Cox Communications, the fourth largest cable provider in the nation, is supporting the Media Campaign by airing anti-drug public service announcements (PSAs) in its 23 markets reaching 6 million customers nationwide, including print PSAs in publications, and supporting Campaign community initiatives. For the next year, Cox will include Spanish-language anti-drug PSAs for teens and parents in its multi-million dollar advertising space donation to the Campaign.
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GEICO, the fifth-largest private passenger auto insurer in the United States, is helping the Media Campaign by incorporating Campaign messages into its existing "Can I Borrow the Car?" teen driving and safety materials and providing co-branded versions of those materials in English and Spanish through the Campaign’s "New Teen Driver Kit."
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Goya Foods, the largest Hispanic-owned food company in the United States, is promoting and distributing Media Campaign parenting materials in English and Spanish through its work with Hispanic organizations across the country; developing and distributing bilingual anti-drug posters to its retail partners; and featuring Campaign resources on its Web site. Goya is also providing its more than 2,000 U.S. employees with anti-drug resources in English and Spanish through the Campaign’s @Work Program.
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Greyhound Lines, Inc., the largest provider of intercity bus transportation, has placed the Media Campaign’s anti-drug posters in English and Spanish in more than 100 bus terminals across the country and posted youth drug prevention information on its Web site with links to both TheAntiDrug.com and LaAntiDroga.com.
| Hispanic Outreach Initiative |  |
