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The "Early Intervention" initiative harnesses the power of peers and parents to stop youth drug use. It features a new ad campaign that debuts during the Super Bowl and includes new print, radio, and online content.
"We all have the responsibility to stop teen drug use," said John P. Walters, Director of National Drug Control Policy. "Parents have a major role to play in helping to stop drug use by their children. But we should not underestimate the power of peers to stop substance abuse among their friends. Early action by both friends and parents can help young people avoid the serious consequences that put their futures at risk." More >>
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Resources
Suspect Your Teen Is Using Drugs or Drinking? A Brief Guide to Action For Parents (PDF)
Parents and other adult caregivers will want a copy of this valuable resource to take action if they suspect or know that their teen is using drugs. This 12-page guide covers the challenges parents face, signs and symptoms to look for if they suspect their teen is using illicit drugs, suggestions for starting a discussion and what parents can do and say to keep their children drug free. Document number PHD1056.
When It's Not Your Kid, How Do You Deal With Drug Use and Drinking? (PDF)
Non-parental role models such as coaches and scout leaders are powerful positive influences on teen lives and in some cases may be the only person to whom a teen can turn. This brochure, developed for adult influencers, includes tips on what non-parental figures can do to help a teen in need and how to talk to parents and caregivers about their teen's problem. Document number PHD1057.
Step Up: A Guide for Teens (PDF)
An informative brochure empowers teens to step up and help a friend or sibling who uses drugs or drinks by providing tips, signs and symptoms to look for, and suggestions on how to broach the difficult conversation with a friend. Document number PHD1058
Early Action Teen Postcards
Two new colorful postcards direct teens to available resources to help a friend who has started using drugs or underage drinking. Document number AVD180 ("Backpack" (PDF) ) or AVD181 ("Friends" (PDF) ).
Early Action Teen Poster (PDF)
A new poster for teen audiences offers a poignant message and directs teens to available resources to help a friend who has started using drugs or underage drinking. Document number AVD182.
TheAntiDrug.com
Parents and other adults who suspect a teen is using drugs or drinking can turn to TheAntiDrug.com for guidance. Included on the Web site are signs and symptoms to look for, interviews with parents with children who have abused drugs, relevant advice, and sample conversations that will help parents address the problem effectively. An interactive quiz—"How Well Do You Know Your Teen?"—is also available to help parents gauge their teen's risk level.
Freevibe.com
Teens CAN play an active role in helping a peer with a substance abuse problem. Freevibe.com provides expert-crafted advice written for teens about how to approach a friend with a substance problem, an online quiz that helps teens to assess the severity of a friend's particular situation, and the opportunity to hear from real teens who have stepped up on behalf of a friend with a problem, as well as those who have conquered their own drug use.
Materials
Early Intervention Initiative Overview
This fact sheet provides information on the Initiative's development, partners, and materials.
Early Intervention Initiative Webcast
This Webcast provides video of the Early Intervention Initiative press conference. Speakers include John P. Walters, Director of ONDCP; Roy Bostock, chairman of the Partnership for a Drug-Free America; and other Media Campaign partners.
An Open Letter to Parents (PDF)
The letter urges parents to address any early signs of drug use with their child in order to avoid serious and potentially life-changing consequences. It is signed by ONDCP and 11 national organizations that will also distribute educational materials to parents and young people.
Early Action to Stop Teen Drug Use Fact Sheet
This resource provides the facts behind the Early Intervention Initiative including information on teen drug use, the effects drugs have on youth, and how important a caregiver's influence is.
Early Intervention Curriculum Guide
This educator’s guide was developed by The New York Times Newspaper in Education Program for use with high school students.
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