Other Media Campaign Web Sites
The Campaign has developed Web sites and online areas that, to date, have received more than 20 million page views. Awareness of Campaign Web sites and messages has been built through shared online content and editorial features in top online and traditional media venues and local daily newspapers nationwide.
Above the Influence
Above the Influence is an interactive drug prevention site for youth.
The Anti-Drug
The Campaign site for parents provides drug facts, prevention strategies and information for parents.
La Antidroga
This Spanish-language includes drug information; expert advice on how to handle youth drug use; and an interactive feature through which parents can submit questions to a drug-prevention expert and have them answered online.
DrugAnswer.Com
This site provides drug prevention advice for parents in Chinese, Korean, Vietnamese and Filipino.
Freevibe
The site for teens and pre-teens helps young people understand the dangers of substance abuse and make responsible decisions with their lives.
Teachers' Guide
This site provides teachers with ideas for incorporating drug prevention messages into their lesson plans and classroom activities to help deter students from using or trying drugs.
AOL's Parents' Drug Resource Center (Keyword: Drug Help)
This online area features science-based parenting skills and drug facts to help parents raise drug-free children.
AOL's It's Your Life (Keyword: Your Life)
Located on AOL's Kids Only Channel and provides an entertaining environment where kids age 7 to 12 can learn the facts about drugs, alcohol and tobacco.
Office of National Drug Control Policy (ONDCP)
ONDCP coordinates Federal, State, and local efforts to control illegal drug abuse, and devises national strategies to effectively carry out anti-drug activities. With Congressional support ONDCP launched the Media Campaign in 1998.
Partnership for a Drug-Free America (PDFA)
PDFA is a non-profit coalition of professionals from the communications industry, is overseeing and implementing the creation of paid advertising used in the campaign. The Partnership has run a highly acclaimed national anti-drug advertising campaign since 1987.
The Advertising Council, Inc.
The Ad Council is the nation's largest provider of public service communications, will serve as the clearinghouse for national and local Public Service Announcements (PSAs) submitted by non-profit groups for consideration as part of the media match. They will screen all ads submitted and ensure that they fit within the overall communication strategy, and meet all broadcast and print quality standards.
Last Updated: November 14, 2006
