Evaluating the Campaign

Phase I
Phase I was a 26-week pilot test that was conducted from January through June 1998 in 12 metropolitan areas across the country.

• Testing the Anti-Drug Message in 12 American Cities: National Youth Anti-Drug Media Campaign Phase I (Report No. 1)
• Testing the Anti-Drug Message in 12 American Cities: National Youth Anti-Drug Media Campaign Phase 1 (Report No. 2)

Phase II
Phase II, which was conducted from July 1998 until July 1999, released the Media Campaign to a national audience.

• Investing in Our Nation's Youth National Youth, Anti-Drug Media Campaign:
  Phase II (Final Report and Appendix F) (PDF)

Phase III
Phase III, initiated in September 1999, marks the full implementation of the Media Campaign.

• Evaluation of the National Youth Anti-Drug Media Campaign: Historical Trends in Drug Use and Design of the Phase III Evaluation (PDF)
• Evaluation of the National Youth Anti-Drug Media Campaign: Campaign Exposure and Baseline Measurement of Correlates of Illicit Drug Use From November 1999 Through May 2000 (PDF)
• Evaluation of the National Youth Anti-Drug Media Campaign: Second Semi-Annual Report of Findings (PDF)
• Evaluation of the National Youth Anti-Drug Media Campaign: Third Semi-Annual Report of Findings (PDF)
• Evaluation of the National Youth Anti-Drug Media Campaign: Fourth Semi-Annual Report of Findings
• Evaluation of the National Youth Anti-Drug Media Campaign: Fifth Semi-Annual Report of Findings
• Evaluation of the National Youth Anti-Drug Media Campaign: 2003 Report of Findings (PDF)
• Evaluation of the National Youth Anti-Drug Media Campaign: 2003 Report of Findings, Executive Summary (PDF)
• National Survey of Parents and Youth Questionnaires for Waves 1 and 2 (PDF)
• National Survey of Parents and Youth Questionnaires for Wave 4 (PDF)

Other Reports

• Partnership Attitude Tracking Study: Teens in Grades 7–12, 2005 (PDF)

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