The United States Congress created the National Youth Anti-Drug Media Campaign in 1998 to prevent and reduce youth drug use. The Campaign is the nation’s largest anti-drug media campaign and is generally thought to be the single largest source of drug-prevention messaging directed to teens. 

Under the management of the White House Office of National Drug Control Policy (ONDCP), the Media Campaign is modeled on advertising industry and market research best practices complemented by public health communications and outreach activities. In 2005, the Media Campaign shifted its strategy and launched the Above the Influence teen-targeted campaign. The brand and associated messaging remains one of the most widely recognized youth brands in the country and continues to move anti-drug beliefs in a favorable direction.

Results from independent research show promise in the Campaign’s ability to lower teen drug use. more >